Earnestly Natural Hair Care aims to create a culture where women and men embrace their natural textures and, with our guidance, feel empowered to confidently elevate their home hair care practices.
LOVE YOUR HAIR BEYOND THE CHAIR
women with natural hair have begun to embrace more textured looks but are still sold on the idea of instant gratification.
The exploitation of this limited mindset has led to an influx of hair products promising answers in a jar. Product after product, style after style, the same issues resurface. “I don’t know how to take care of my own hair!” The popular phrase “ protective style” created a false sense of security around common hair care practices. Protective styles are often desired because they give the client a “break” from having to figure out their hair and what looks good to them. With life’s demands, and one’s own personal ability to absorb all the information shoved down our throats, it’s enough to make anyone want to just cut it all off. Instead, most women opt into getting braids or some other form of styling that involves adding hair or having their ends put away.
I CAN’T MAKE YOU LOVE YOUR HAIR
Although wearing one’s natural hair has become more culturally acceptable, there is still a struggle among people of color in regard to what we consider polished, or well kept, depending on what era you grew up in. For example, I find that women in their 40’s & 50’s have different psychological hurdle